As of September 1st, PSL's are back in our lives for the Fall, which isn't complete unless we have pumpkin spice lattes available at every block. Starbucks is the leader, per usual, in the obsession with pumpkin spice. Now almost every coffee shop and grocery store offer some kind of pumpkin spice coffee and creamer. With the wide success of PSL's, Starbucks has started marketing in new and intense ways through Instagram, Tumblr, Twitter, and Pinterest.
If you follow Starbucks on Twitter, then you saw the tweet on August 31st about a PSL fan pass. If you're just that obsessed with PSL's, you had the chance to buy it a day early (one day really makes a difference) by entering in the code word "Pumpkin" to get a fan pass. Starbucks also featured pictures of overly excited customers who were the first to order the Pumpkin Spice Latte this season.
On Tumblr? Don't follow Starbucks? Well now you're going to want to because they have an entire blog dedicated to Pumpkin Spice Lattes! With cute pictures of the PSL to images of Fall, Starbucks got its fanbase excited for the release way before the season even began. Starbucks will find a way to promote the Pumpkin Spice Latte every year through any and all social media platforms, but they do it in such a good way. Posting regular pictures of coffee on social media does nothing for me, but seeing the Pumpkin Spice Latte dressed up in cute fall attire and having ways to interact with the company encourages me to jump on the bandwagon. If the marketing techniques for the PSL are this good, I can't wait to see what they do with the Starbucks red holiday cup this year.
Check it out for yourself and go buy your first Pumpkin Spice Latte of the season: http://therealpsl.tumblr.com/
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